Binet: Digital has skewed marketers too far into sales-driven advertising

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  1. Binet: Digital has skewed marketers too far into sales-driven advertising  CMO
  2. Google, Facebook make traditional ads ‘more effective’, says expert  The Sydney Morning Herald
  3. Full coverage

source https://www.cmo.com.au/article/646133/binet-digital-has-skewed-marketers-too-far-into-sales-driven-advertising/

Todd Doyle has been an internet marketer since 1994. Owner of several website domains and several online social profiles, Todd Doyle continues to be at the forefront of all emerging technologies.

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