Brand Twitter Is Absurd, and It Will Only Get Worse – VICE

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Brand Twitter Is Absurd, and It Will Only Get Worse  VICE

SunnyD tweets about depression. Steak-umm is lonely. Wendy’s is sassy. Do we actually want our brands to be that “human”?

source https://www.vice.com/en_us/article/pangw8/brand-twitter-is-absurd-and-it-will-only-get-worse

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