D2C brands are driving up customer acquisition costs – and it’s time to course-correct – Marketing Land

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D2C brands are driving up customer acquisition costs – and it’s time to course-correct  Marketing Land

A panoramic Casper ad draws curious eyes in the subway car. Free product samples and a sponsored insert find their way into a glossy bag at checkout.

source https://marketingland.com/d2c-brands-are-driving-up-customer-acquisition-costs-and-its-time-to-course-correct-264293

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