How Khalid Used Road Trips & a Film Event to Bring Fans Face-to-Face With ‘Free Spirit’ – Billboard

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How Khalid Used Road Trips & a Film Event to Bring Fans Face-to-Face With ‘Free Spirit’  Billboard

The ‘Free Spirit’ vans — which tie into a one-night-only film event — shift the focus from social media marketing to tangible, on-the-ground experiences.

source https://www.billboard.com/articles/business/8505521/khalid-free-spirit-marketing-campaign-road-trips-film

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