How ‘The Blair Witch Project’ Invented Modern Movie Marketing – The Ringer

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How ‘The Blair Witch Project’ Invented Modern Movie Marketing  The Ringer

The 1999 found-film sensation changed the way that audiences watch—or engage with—movies. (And scared a lot of people, too.)

source https://www.theringer.com/movies/2019/3/28/18280988/blair-witch-movie-marketing-1999

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