How to allocate your budget like a marketing investor – The Drum

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How to allocate your budget like a marketing investor  The Drum

Marketing campaigns can be a divisive subject. Do you view them as an expense, a strain on the budget — or a worthy investment in the growth of your brand …

source https://www.thedrum.com/opinion/2019/07/23/how-allocate-your-budget-marketing-investor

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