‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’ – The Guardian

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‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’  The Guardian

The long read: Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have …

source https://www.theguardian.com/media/2019/apr/05/its-genuine-you-know-why-the-online-influencer-industry-is-going-authentic

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