Leveling Up: How an Online Game Became AWAL’s Secret Marketing Weapon – Billboard

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Leveling Up: How an Online Game Became AWAL’s Secret Marketing Weapon  Billboard

In pop artist Lauv’s new online game Billy Meets World, players navigate a pixelated cityscape as an animated version of Lauv’s real pet puppy. But for Lauv’s …

source https://www.billboard.com/articles/business/8529458/online-game-awal-secret-marketing-weapon-lauv

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