Loblaw looks to leverage loyalty data with online advertising business – Financial Post

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Loblaw looks to leverage loyalty data with online advertising business  Financial Post

The pilot project will see Loblaw ask members of its PC Optimum loyalty program agree to become the audience for online ads that Loblaw itself will serve up.

source https://business.financialpost.com/news/retail-marketing/loblaw-looks-to-leverage-loyalty-data-with-online-advertising-business

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