Mark Ritson: It’s time to shut down digital marketing teams for good – Marketing Week

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Mark Ritson: It’s time to shut down digital marketing teams for good  Marketing Week

Consolidation to remove duplication by specialist digital marketers is overdue, and will let us focus on the consumer instead of the media channel.

source https://www.marketingweek.com/2019/02/20/mark-ritson-shut-down-digital-marketing-teams/

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