Marketers must curb the race to the bottom of content marketing – The Drum

We may earn money or products from the companies mentioned in this post.

Marketers must curb the race to the bottom of content marketing  The Drum

Control. That’s what it’s all about for brands — control of their story, how it’s told, and who hears it. CEOs are apoplectic when they lose that control, when a …

source https://www.thedrum.com/opinion/2018/12/21/marketers-must-curb-the-race-the-bottom-content-marketing

Leave a Reply

Your email address will not be published. Required fields are marked *