Marketers must take responsibility for race-to-the bottom content marketing – The Drum

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Marketers must take responsibility for race-to-the bottom content marketing  The Drum

Control. That’s what it’s all about for brands – control of their story, how it’s told and who hears it.

source https://www.thedrum.com/opinion/2018/12/21/marketers-must-take-responsibility-race-the-bottom-content-marketing

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