Publicis Buys Epsilon; Google Sued Again – AdExchanger

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Publicis Buys Epsilon; Google Sued Again  AdExchanger

Publicis Groupe will pay $4.4 billion to acquire Epsilon, the French holding company’s biggest-ever acquisition and the latest agency bid for first-party data.

source https://adexchanger.com/ad-exchange-news/monday-04152019/

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