Retail marketers need to look more closely at loyalty, warns DMA – and they need to ape Amazon, Apple and John Lewis – InternetRetailing

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Retail marketers need to look more closely at loyalty, warns DMA – and they need to ape Amazon, Apple and John Lewis  InternetRetailing

Retail marketers are under-valuing a number of loyalty tactics – with consumers wanting more points to use and retailers wanting to offer more experiential …

source https://internetretailing.net/marketing/marketing/retail-marketers-need-to-look-more-closely-at-loyalty-warns-dma–and-they-need-to-ape-amazon-apple-and-john-lewis-19256

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