‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys – Digiday

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‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys  Digiday

Internet-enabled TV — or connected TV, as it also goes by — is emerging as a valuable inventory source for TV networks to offset linear viewership declines and …

source https://digiday.com/marketing/programmatic-ad-buys-missing-internet-tv-missing/

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