Thomas Barta: Beware the ‘binfluencer’ – Marketing Week

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Thomas Barta: Beware the ‘binfluencer’  Marketing Week

Don’t trust the specious, evidence-free claims of supposed marketing ‘influencers’. Instead focus on real customer truths and spread the word among clients and …

source https://www.marketingweek.com/2019/04/04/thomas-barta-beware-binfluencer/

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