Tweeting while viewing doesn’t diminish TV advertising’s reach and often leads to online shopping – IU Newsroom

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Tweeting while viewing doesn’t diminish TV advertising’s reach and often leads to online shopping  IU Newsroom

Tweeting while viewing ‘social shows’ on television doesn’t diminish TV advertising’s reach and often leads to online shopping, a new study from Indiana …

source https://news.iu.edu/stories/2019/04/iub/releases/04-tweeting-while-viewing-helps-online-shopping.html

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