Why International Beauty Brands Are Piling into South Korea – The Business of Fashion

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Why International Beauty Brands Are Piling into South Korea  The Business of Fashion

SEOUL, South Korea — Walking down the streets of Seoul, it’s impossible not to see the vast influence of K-beauty, shorthand for South Korea’s local beauty …

source https://www.businessoffashion.com/articles/beauty/why-international-beauty-brands-are-piling-into-south-korea

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