Brand Safety Is More Than Just a Programmatic Problem. It Plagues Paid Search, Too – Adweek

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Brand Safety Is More Than Just a Programmatic Problem. It Plagues Paid Search, Too  Adweek

Mention the term “brand safety” to those with a cursory knowledge of how online advertising works and it conjures images of *content* farmers fueling ad networks …

source https://www.adweek.com/programmatic/brand-safety-is-more-than-just-a-programmatic-problem-it-plagues-paid-search-too/

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