Lester Wunderman dies at 98 | Agency News – AdAge.com

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Lester Wunderman dies at 98 | Agency News  AdAge.com

Wunderman is credited with direct-marketing innovations like the 1-800 toll free number and the magazine-subscription card.

source https://adage.com/article/agency-news/lester-wunderman-dies-98/316219/

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